When I first saw a TV commercial where it showed a small little boy manages to get a Pepsi can for himself despite being short to reach the face of the machine to insert the coins. What a fantasy, to get instant purchase by just pressing a button! Or just clicking on any drink of your choice.
Oh wow! This was my reaction when I first saw the machine for the first for real. What a brilliance standing at the corner in the huge Narita Airport. Various options of drinks installed at one spot.
I won’t be wrong if I give it a punchline – “punch your thumb and quench your thirst” well why am I writing about winding machines?
Living and traveling in Japan, one can never miss the sight of these magnificent machines unmistakably found throughout Japanese cities, which walking down the cities of London I miss them the most, for when I want to quench my thirst and wish to avoid those super market Queues. My dearest escape the Vending machines.
I felt the Vending machines offered a treat of the eyes and engagement for the mind. As on the roads of Tokyo you will find Vending machines offering wide range of soft drinks, green teas in both characters hot to swirl your soul and cold to cool your spirits. Touch screen machines offering instant coffee, teas and ice creams at the punch of a button. What more boom can one ask for no queues at all and not to worry for the coins either.
These machines pull me back into the management class room where I learnt the story of an entrepreneurial boy, who owns the idea of bottled water. For all he wanted to do was offer water to people traveling back from work and felt very tired and thirsty. He offered water to off loading passengers at the train platforms. What an incredible impossible idea in the 18 century to sell and buy the most abundant resource in small bottles- water?
But he did the trick,and it seems these Vending machines maybe are the grand kids of that entrepreneurial boy who are standing at the most desirable locations, just before the gate of huge super market and attract you towards them, as we assume we move away from those queues and in mid of a long street where you wouldn’t go without buying a drink.
Sujata’s printing imagination for word press